About Us

committed to growing data literacy… together


So, What is The Data Lodge?

It’s your virtual home for growing data literacy together.  How many times have you said- "I just wish I could find other people who are doing this in other companies or organizations?" Or, "I just wish I had the tools and templates to know I was not wasting time making all of this up?"  Well, you’re home.  We’ve got you.

The Data Lodge is not your typical services company, or training company.  It is a different kind of company designed to help Data Literacy Program leads across organizations with intentional content facilitation and connection.  We have created a space for quick and scalable collaboration, with a shared center of gravity that is led and actively facilitated by a global thought leader on the topic.

When Valerie decided to leave her role as a Gartner analyst, it was bittersweet.  Gartner has done an incredible job to raise awareness and advise clients on Data Literacy, and continues to do so.  However, with Val’s consulting roots, and background in developing scalable methods and accelerators for global consulting practices, she knew she had to roll up her sleeves and dig in to help clients and data literacy pioneers. 

From her leading work on data literacy, and working with the world’s Chief Data Officers on their Data and Analytics strategies, she is focused on The Data Lodge being the center of gravity for growing data literacy globally- professionally and personally. Because she believes that data literacy is not just a work skill, it’s a life skill.

A Message from Valerie

Why I left Gartner, started The Data Lodge, and what's behind the name.


Valerie A. Logan

CEO & Founder, The Data Lodge, Inc.

Former Gartner VP Analyst- Research & Advisory

Data and Analytics, Office of the CDO


Former Hewlett-Packard Global VP- Strategy and Portfolio  

Information Management & Analytics Services

Founding The Data Lodge in 2019, Valerie is as committed to data literacy as it gets. She believes that in today's digital society, data literacy is not just a work skill- it's a life skill.  With advisory services, bootcamps, a resource library and community services at The Data Lodge, Valerie is certifying the world’s first Data Literacy Program Leads across commercial, nonprofit and public sectors, and pioneering the path forward in cracking the data culture code.

Previously, Valerie had joined Gartner in 2015 in the Data and Analytics group, where she covered information management strategies, advanced analytics and related change management topics. She was a member of the Office of the CDO (Chief Data Officer) research team- where she led Gartner’s Annual CDO Survey, as well as the CDO Circle executive training and networking event, which she designed from scratch. She pioneered research in the area of Data Literacy and nurturing the “speaking of data” by creating Information as a Second Language® (ISL). In 2018, she was awarded Gartner’s Top Thought Leadership Award for her leadership in the area of Data Literacy.

Ms. Logan has more than 28 years of experience, including two decades of global consulting practice management in the information and intelligence domains across industries, and five years of applied experience in the telecommunications industry at both field and enterprise levels.                                                   
Ms. Logan is an active and passionate thought leader in the areas of information and decision science strategies, supporting clients with their information and analytics evolution.  She is a natural systems thinker - able to understand and distill complex concepts and systems for general understanding. 

In 2018, Ms. Logan was named as a finalist for “Data Leader of the Year” within the Information Age Women in IT Awards. She was also recognized as a pioneer in innovative consulting practices - recognized by Consulting Magazine in 2008 as one of eight top women in global consulting.  She is known as an inspiring motivator, genuine advisor and change agent - driven by a passion to synthesize information to solve real-world problems.

When not busy traveling or working, Valerie works closely with youth and young adults- helping them to discover their unique skills, passions and esteem.  Her commitment to mentoring students and professionals is in recognition and appreciation for early contributors to her life and career- just “paying it forward”. 

Valerie holds a B.S. in Mathematics from the State University of New York College at Buffalo and a M.S. in Applied Mathematics from New Mexico State University with a concentration in Operations Research.  She is based in the Sarasota, FL area with her husband Brian, and spends summers at the lodge in the Adirondacks Mountains in Brant Lake, New York.


Corey Maxner
Operations & Development

Brian Logan

Maggie Callaghan
Client Service & Support

Valerie Logan
CEO & Founder

Podcasts and Publications


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