Explore, Plan and Kickstart

Your Data Literacy Program 

with Base Camp 

A self-paced, online training course for data leaders seeking expert guidance to start, mature or scale their data literacy programs.
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Base Camp

Everything needed to kickstart or accelerate a data literacy program, starting with a clearly defined business case, blueprint and specific steps to acheive quick wins.  

The Base Camp Program includes:
  • 3 Modules: Explore, Plan, Setup
  • 15 recorded sessions
  • 6 hours of video training
  • Tools: Workbook, Executive Summary Template and more
  • Office Hours for live Q&A with Val
  • Digital Explorer Badge awarded upon completion
  • Cost: $5,000  USD
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Valerie Logan

A recognized pioneer of the field of data literacy, Valerie founded The Data Lodge to help crack the data culture code with organizations that aspire to reach new heights. 
  • Creator of "Information as a Second Language" ®
  • Former Gartner VP and leading advisor to CDOs globally
  • Keynote speaker, podcaster and recipient of industry awards, including "2021 List of Global Data Power Women" (CDO Magazine) and "Top Woman in Consulting" (Consulting Magazine)



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De-risk your data and analytics investments

An insurance policy for your data and analytics investments, data literacy fuels data-informed cultures, digital dexterity, and the future of workforce development.

Here are four reasons why savvy enterprises are investing in their own data literacy programs: 
  1. Data Literacy has emerged as a top priority for workforce upskilling in today’s data-centric world.
  2. Data Literacy facilitates radical collaboration through a shared language.

  3. Data Literacy is a work and life skill – a new critical capability of digital society.

  4. Data Literacy has emerged as a top priority for today’s data-centric culture.
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Enterprise data leaders give Base Camp positive reviews for Data Literacy training and program development

Chief Data Officers (CDOs), Data & Analytics leaders and their teams achieve success with Base Camp for starting, maturing or scaling Data Literacy programs. 


"There aren't many (or any) cohesive resources on Data Literacy in the market today. Searching online for data literacy materials is hit or miss. The base camp is extremely thorough, well-organized and results in a solid, well thought out blueprint for developing a
data literacy program at any organization. The Community in and of itself is invaluable. Highly recommend!!" 
Business Analyst Supervisor, Publishing

"The assignments were helpful in the sense that it reinforced content and made me think. The Office Hours were also helpful for guidance and providing a sense of connection and support in this journey." 
Director of Analytics, Healthcare


"Felt personal, like one-on-one training. I think it is the first time I got so much from from virtual training."
Data Literacy Lead, Public Sector

"I didn't think it was possible for my passion, excitement, and respect for data literacy to grow as much as it did. This program was both enjoyable and valuable." 
Director, Data & Analytics, Healthcare

"I'm so grateful for this framework. The templates and materials enable me to spend less time thinking about effective formats and more on strategy development." 
Head of Global Analytics Capability Development, Automotive 


Base Camp prepares you for future data literacy expeditions

Here's what Base Camp delivers:

  • Your own clear, compelling narrative for data literacy
  • Your initial data literacy program blueprint and plan 
  • Specific steps to get started, including quick wins
  • Resources to leverage initially and ongoing
  • A digital badge for program completion 
  • If you choose to advance to Bootcamp next, your Base Camp fee will be applied to your Bootcamp cost! 

 Ready to gear up? 


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